Jason Barnard – Knowledge Panel Course

Here’s What’s Included:

Learn which tactics, techniques, and strategies will work for you to get a Knowledge Panel short term, how you can get into Google’s Knowledge Vault, and then how your entity can build confidence.

COURSE FEATURES

• 5 hours on-demand video

• 75 additional learning resources

• One year access

• Certificate of Completion

What you’ll learn:

• Educating the Child that is Google

• Getting a Knowledge Panel in Three Easy Steps

• Building Your Entity Home

• Writing Your Entity Description

• Identifying the Relevant Corroborative Sources

• The Non-Geeky Way to Join the Dots

• The Powerful Geeky Way to Join the Dots

• How Google’s Knowledge Graph Works

• Six Knowledge Verticals that Trigger a Knowledge Panel

• How to Claim a Knowledge Panel (and When You Shouldn’t)

• How to Change Information in a Knowledge Panel

• What Information Does Google Show in Knowledge Panels?

• The Three Google Knowledge Algorithms

• The Google Knowledge Extraction Algorithm

• How a Knowledge Panel is Built

• Getting Your Entity Into Google’s Knowledge Vault

• Getting your Knowledge Panel to Show on Your Brand SERP

• Managing People Also Search For and Related Searches

• How Google Chooses What Photos and Logos to Show

• Building Google’s Confidence in You Entity

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